Look Out! Here Come Those Sinful Singles!

Event Fuels Negative View of Singles


Seriously, what’s up with these ridiculous stereotypes about who single people are and what single people do?

Look Out! Here Come Those Sinful Singles!

About a week ago, I was driving down Sunset Boulevard and saw several huge billboards, from Doheny Drive to La Brea Avenue, advertising the “Singles In Sin City” weekend in Las Vegas. At least 20 by 40 feet in size, the signs promise “the year’s hottest singles event” and include the image of a man and a woman grappling in a heated embrace – along with the subliminal suggestion of where that man’s left hand is placed.

Yep, that’s us. We’re single, so of course we’re loopy party animals who indulge in round the clock orgies with other single strangers — and what better place to do that than Las Vegas, also known as Sin City?

I have no problem with events for single people – I produce a lot of them myself. But what irks me is the way this one is marketed because I loathe negative stereotypes about my “peeps.” According to the singles sexuality stereotype, we’re getting it all the time or we don’t get any at all, we’re indiscriminate sex fiends or pitiful creatures who have no sex life at all.

Now, the “singles as sluts” stereotype may work for a Las Vegas destination where “what happens in Vegas stays in Vegas” but the problem is that it spills out and propagates into our neighborhoods, into our work places and into other areas of our personal life. Case in point: I can’t tell you how many people were offended when they received Singular magazine in the mail because in their mind, singles are morally bankrupt. They didn’t even bother to open it up to see what’s inside. The very fact that it was for single people meant it endorsed an immoral lifestyle! Huh?

I’ve been single for a long time and I’ve been working in a singles-focused business for about four years now. I have a huge network of single friends and I can’t think of even one who fits into the stereotype of the non-discerning sex demon who spends most of his or her time getting high, partying and doing it with people they don’t know.

In terms of my personal view on sex, I believe what happens between consenting adults is their business and if there are single people who want to go to the Singles in Sin City weekend and pursue the adventure as presented on the billboard, well have at it. In fact, I’d be interested in going myself just to see who really shows up. My guess is it won’t be like what you see on the billboards. More likely, you’ll find quite a few participants who have a wife or husband at home – and are hoping to “play single” for the weekend. Just a guess!

Kim CalvertKim Calvert is the editor of Singular magazine and the founder of the SingularCity social networking community. An outspoken champion of people who are living their lives as a “me” instead of a “we,” Kim oversees the creative direction and editorial content of the magazine and online social networking community. She secures contributors and is responsible for maintaining the fun, upbeat, inspirational and often-humorous tone of Singular, a lifestyle guide for successful single living.

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