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Run for Cover! Valentine’s Day is About to Launch!
Sunday, February 07 2010
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Despite the fact that singulars are the fastest growing demographic in the world, there’s no escaping the pressure to feel bad if you’re single on February 14.



With another Valentine's Day on the way, it's time, once again, to be bombarded with media and social pressure about what we're going to get or give to our one true love "that" special one that happily-ever-after person.

According to the media blitz, not only should we have a fairy tale romance unfolding in real life but, on February 14, we must commemorate it with an expensive dinner, a piece of jewelry, roses, chocolate – or maybe even a new Jaguar.

I have nothing against the aforementioned goodies, certainly not the Jaguar, but I also know that Valentine’s Day can feel like one of the most annoying days of the year if you don’t have a Prince or Princess Charming to buy stuff for, or who will buy stuff for you. You can’t turn on the TV, the radio or access your Facebook stream without hearing, in a reverse kind of way, that if you’re single, you won’t be getting jewelry or other gifts on Valentine’s Day.

But don’t despair! The relationship coaches and matchmakers are standing by and promise to resolve all by next Valentine’s Day, providing you follow their pricey advice. The whole deal seems to be such a set up for feeling “less-than” and too many single people end up casting themselves on the beach of woe like lemmings on the shore.

Even if you are in a romantic relationship, you won’t escape unscathed. Men sweat over what to buy their girlfriends. Women compare what their current boyfriend did compared to the ex, as well as what she got compared to what her girlfriends got. It’s become a minefield of expectations and veiled disappointments.

So this week, we’ve created a special “spike” Valentine’s Day edition of Singular magazine online. Since you’re getting plenty of sugary propaganda everywhere else, you might enjoy something with a saltier singular point of view!

And although the frantic fury of V-Day will unfold as usual, I propose we celebrate in a simpler way that focuses on our fabulous singular friends. I hope all of you will “B-Mine” because “I-M Mad 4-U” and send you my admiration and affection on this Valentine’s Day.

Kim Calvert
Editorial Director
Singular magazine + singularcity.com


avatar Debbie
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Totally right on Kim and I have to say that I've been guilty of falling into the trap of comparing my friend's Valentine's gifts with what I did or didn't get.
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avatar cynical
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Hmmmm.., I guess missed the commercialization of Valentine's Day. I remember in elementary school spending a week making cut out hearts and then stuffing them into desk pockets at recess. The object was to see who got the most valentines! There was an "innocence" about the day. It was more about the pursuit of love rather than the obligations of being in love. the shy, stuttering "will you be my valentine", and the racing heart and sweaty hands after!
Seeing this turned into a materialistic, belated christmas for couple just makes me feel tired.
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avatar Nami
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I agree with cynical here, I miss those innocent days in elementary school giving out valentine's to your classmate and I remember giving out these Snoopy valentines to my friends each year (because they were my favorite cartoon characters back then!). The meaning of love then seemed to center on caring and respecting for one another but I guess now, we have to care about whether or not we're in a relationship, what she/ he got, why didn't you get me this, etc. I guess we're adults now so we're too old for that kind of nonsense??

Or maybe it's just a naive little daydreaming... :-P
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avatar T
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I agree with Kim ... would totally not turn down a Jag!! I think V-Day must be so much harder on the guys - poor darlings. I like what bt said about small things/little gestures (I swear I'm not thinking little blue boxes) - they really do mean so much more.
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avatar Niki Payne
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Great post Kim. In honor of V-Day, me and fellow single friend are commemorating the special day by attending the Vagina Monologues in Irvine. I think V-day should be less about love in the romantic sense and more about appreciating the loved ones in your life including your best friends and your family. The greatest joy in life is to love and be loved, and we are loved by so many more people in the world than a mere significant other. Valentine's Day should be a day to celebrate EVERYONE we love... just my two cents =)
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avatar LCSTRAVELBUG
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AMEN, KIM. KEEP IT UP!
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