This new commercial nods to the viral videos we love: dancing babies, puppies, double rainbows and celebrity sex tapes.
Smart Water came up with an idea to make their own viral video: include everything that made videos before it go viral ― like dancing babies, cute pets, lip-syncing kids, double rainbows and mention that it’s a Jennifer Aniston sex tape (although we were hoping to see some dancing hamsters too).
Aniston, a longtime Smart Water spokeswoman, portrays herself as naive to such guerilla marketing tactics. “I’m here to talk to you about Smart Water,” says Aniston. “But in this day and age, I can’t just do that, can I? … I have to make a video apparently that turns into a virus.”
Aniston even kicks a fan in his privates saying, “Sorry, but that should be worth about 100,000 hits.” At the conclusion, Aniston suggestively drinks from a Smart Water bottle, getting three advertising geeks watching the shoot to decide to call the video “Jen Aniston’s Sex Tape.”