It’s time, once again, to be bombarded with products and services guaranteed to make sure we never have to spend another Valentine’s Day alone.
Taunya Schroeder / 123RF Photo
Fasten your seatbelts. Valentine’s Day is almost here. Personally, this so-called holiday doesn’t matter much to me, one way or the other. When I have a boyfriend, I’m often the beneficiary of the ritualistic things: overpriced dinners and red roses at my door. And when there’s no romantic interest in the picture, I have a bemused smile for the anxious guys shopping for flowers at Ralphs.
One thing that has changed for me since I started Singular magazine is the deluge of emails I get from PR people, starting in January, pitching V-Day products in the hope their client’s goods or services will find their way to you, via me.
You see, they know that Singular is for unmarried people, and that makes it a sweet target — or so they think. Aren’t all single people desperately trying to get hitched? Even though you and I know that’s not the case, somehow the memo never made it to the romance industry. They are ever so eager to get your “sad and lonely” dollars into their hands.
I get pitched on everything from bondage coaching to love potions, romantic vacations, jewelry, chocolate, candy, special flowers, fancy dinners, matchmaking specials, Internet dating deals, love seminars, books on finding love, books on keeping love and books on how to recover from lost love. I receive hundreds of pitches meant to convince me to feature their “perfect solution for your problem” in the pages of Singular magazine.
I have to admit, they do know there’s nothing like Valentine’s Day to find the tender spot in even the most resolute single person’s armor. That’s why it’s one of the biggest money-making days of the year for the matchmakers who stand by, ready to make sure you never have to suffer another Valentine’s Day alone.
Romantic love, I think it’s great. I think chocolate cake is great too, but I don’t require a big slice of it every day in order to be happy and satisfied with my life. In our society, you’d think that romantic relationships are the only relationships that really matter. Have one and you win, don’t have one and you lose — especially on Valentine’s Day when we shine a big spotlight on our obsession with romance. Who has it, who doesn’t, how to get it. I say who cares?
As the frantic fury of V-Day unfolds as usual, I propose we singulars celebrate in a simpler way that focuses on our fabulous friends. I hope all of you will “B-Mine” because “I-M Mad 4-U” and send you my admiration and affection (and support) on this Valentine’s Day.
Copyright © Kim Calvert/2018 Singular Communications, LLC.
Kim Calvert is the editor of Singular magazine and the founder of the SingularCity social networking community. An outspoken champion of people who are living their lives as a “me” instead of a “we,” Kim oversees the creative direction and editorial content of the magazine and online social networking community. She secures contributors and is responsible for maintaining the fun, upbeat, inspirational and often-humorous tone of Singular, a lifestyle guide for successful single living.