photo l.a. 2011 joins forces with artLA to display contemporary art installations along with
masterworks from the 19th century, Jan. 13 – 17.
With a rapid growth of contemporary art galleries along with an expansion of local museum programs highlighting emerging art, Los Angeles has become a required destination for curators and collectors. As a marketplace for the Arts, it now rivals New York City. Glenn Lowry, Director of MoMA, recently said in the WSJ, “The art world is a very fluid place, but there is no question that L.A. is very hot at the moment.”
Running from Thursday, January 13 through Monday, January 17, 2011, the fair will combine the resources and talents of two distinctive organizations: photo l.a. and artLA when they return to the Santa Monica Civic Auditorium with an added 7,000 square foot tented canopy entrance.
This space provides for sculpture, installations, book signings and seating. Attendees will enjoy an expansive lobby that includes a Phaidon bookstore, seating area, café, coffee bar and cupcake corner. The event also features a new VIP balcony lounge and video viewing area.
photo l.a.2011, celebrating its 20th Anniversary, is the longest running art fair west of New York and is the largest photo-based art fair in the country with over 10,000 attendees. It brings together photography dealers from around the globe, displaying the finest contemporary photography, video and multi-media installations along with masterworks from the 19th century.
artLA was created in 2004 as a public event bringing together a mix of national and international galleries, artists, collectors and curators for a visual dialogue on the current art scene. This commitment to presenting the most challenging art being produced today led to the creation of artLA projects, an ongoing citywide program of dynamic and innovative installations, exhibitions, seminars and conversations with established and cutting-edge artists in all media.
The launch of artLA projects is a prelude to a much larger artLA 2011 that will align with the Los Angeles Contemporary Art Forum, a new art fair in the fall of 2011 created by the team that produces the Armory Show, Art Chicago, Next, Art Toronto and Volta. As the city begins the Pacific Standard Time project this fall, artLA 2011 will be the satellite fair of new and emerging art that will enhance the energy and excitement of the newest art fair adding to Los Angeles’ stature in the art world.